Blogging Best Practice 2018
Blog with purpose
Become an authority in a given area
Define success before you start!
Drive engagement (not just reading)
Know your audience INTIMATELY
Quality over quantity
Stay creative!
Blog with intentionality
You are building a brand
Define your voice / style
You are writing for your audience, not you
You should do research with talking about your expertise / experience
Create a calendar
Implement blog subscriptions
Analyze your blogs to understand what is working and not working — always improving
Compile an evolving list of keywords
Watch timing — when your audience reads, not off due to a recent global events
Know your tools — analytics, effectiveness, automation, marketing funnel
Have relevant categories
Writing Best practices
Write an effective blog title
65 letters or less (so it does not cut off in search)
People love alliterations and strong language
Clearly communicate benefit
Example: Top 25 recipes in 2018 [infographic]
Write effective content
2000+ quality content (1st page google results average 1890 word count)
Great writing is not the same as great SEO content — do your homework
Readers goal is to get something done — show them how, don’t just tell the
Implement variation in the ways you write blog content
Imagery
Include photos! — how-to’s, personal, gorgeous results, before/afters
Mediocre food photography isn’t an option anymore — entertain and engage!
Include graphics! — infographics, step-by-steps, downloads, checklists, cheat sheets
Drive Success Checklist
Be smart about SEO
Be active on on social media
Link to other blog posts
Update PermaLinks
Include your short bio at the end of the blog
Include Calls-to-Action!
Include convenient SHARING and ask for it!
Other ideas
Guest Bloggers
Vlog
Affiliate links
Blog Commenting
Credit and link sources
Network with other bloggers
Invest time in developing an outstanding ABOUT ME page — people want to get to know you
Try new things