Testimonials

Background information

Structures

Three ways it can be displayed on website.

Types of Testimonials

• Experience oriented — talks about the positive experience
  

• Overcoming — speak to common objections and defuse them
  

• Results oriented — accomplished the goal; focus on the benefit
  

Successful Testimonials

• To the point
  

• Don’t use vague words
  

• Positive
  

• Adding a HEADLINE over the testimonials gives impact for those who do not want to read the whole paragraph. This is typically done in the copywriting phase. 
  

Professional Endorsements

• When requesting endorsements on a professional level, the person’s notoriety, company, or job title can be just as powerful as what they say. 
  

• Be sure to get approval to use their full name and credentials, and if possible even their photo — we can oftentimes pull their photo from their linkedin or corporate website based on their approval.
  

How to ask for a testimonial

The call

It usually is best to reach out to the person via phone to see if they are willing. Once you get agreement, then you can follow up with an email. 

The best time to ask is right after the last meeting / call… the client feels good and is usually very motivated to share their story. 

The email

Hi _______,

I am so grateful you are willing to help me out! Please simply reply to this email with your thoughts…

Here are a few different ways you can think about what you would like to share in your quote. When you think about the work we did together, please share:

• Why did you come to me?
  

• If you had any initial concerns about saying “yes” and how you feel about them now.
  

• How I helped you.
  

• Your short/long term results.
  

• The name, initials or designation that you are comfortable with in how it will appear next to your testimonial.
  

This can be super short. Ideally, 15-30 words work best, but feel free to write something longer and we can edit it down for you with your permission to do so.

I would really appreciate it if you could send something by the end of the week?

I'm excited to share your story on my website and social media to encourage others that targeted nutrition can truly change health and wellbeing!

Thanks so much,

____________________

Examples of testimonials

Some of these examples are from health practitioners’ clients and some are from STRING clients.

Short

“I was really afraid of getting diabetes, and after making the changes recommended by XXX, my blood sugar imbalance got better and my doctor said “whatever you are doing, keep doing it!”

“As a mom, I was just not keeping up. I knew I needed to do something different. After doing the XXXX program with XXXX, I feel like a new person — I love my life again.”

"They are simply the best and I don’t know how I ever got along without them!"

"I have tried so many times to get my weight under control. Frankly, I was so confused about what to eat, but now…I feel better than ever!”

"XXXXX, helped me get to the bottom of my mood and fatigue. When I learned that my challenges were tied to my gut issues, I finally felt back in the drivers seat"

__________________

Medium

"You’ve done some great work on my branding and website - it’s beautiful and delivers the right messages."

"My site launched last month and I am now getting contacted by leads that are right on! I used to open the messages or calls hoping it was an ideal client. Now it just is! It’s exciting to connect with people who know what they need and are ready for services.

Thanks again! Heading into 2020 will be a new launch and I’m so glad you took care of the hard stuff for me! "

THERESA MUNKVOLD RDN LD

YouandFoods.com

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"I am blown away by the String Marketing team."

"Yesterday I approved the new branding for the speaking platform, the Food Dignity® nonprofit, and the Food Dignity® podcast. I am blown away by the String Marketing team. #bestdecision #moretocome #LevelUp #sleptlikeababy"

CLANCY HARRISON MS, RDN
Food Equity Advocate and Registered Dietitian TEDx Speaker | Author | Founder of Food Dignity® FoodDignity.org ClancyHarrison.com

__________________

The key to staying on track: A coach who cares

Elizabeth Madison is a compassionate, patient listener. She seems to have an endless supply of ways to get back on track to reaching for better health. I wasn't looking to lose weight as much as I needed more energy and healthy food choices for myself and my family. I will definitely keep Elizabeth Madison as a part of my primary consultant go to list. Simone-Marie L. Meeks

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“After a long time of trying to conceive, I am happy to report that we are expecting! Thanks for everything you have done to support me on this journey. I’m sure these next few chapters will be the most interesting yet!” - ALH

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“I had been to a digestive MD who ran all kinds of tests and all tests were negative. Alicia discovered a food reaction for certain foods that had me incapacitated for several years. Much improved now!" - LFN, mom of 4

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"Alicia has changed my life, although I ate very healthy before, I was unaware of the foods my body was reactive to. Once I limited those foods I lost weight, stopped having sinus infections, got rid of several skin issues, and began sleeping much better. I have more energy now than I've ever had!" — Pat, NYC

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"Seeing Alicia has been the best thing that has happened to me this summer. I get 7 hours of sleep every night and have more energy and less pain from my fibromyalgia. The thing that surprised me about this program was that I don't crave the Tex-Mex food that I love so much and others. I believe it is because I eat food that is so satisfying. I plan to stay on this program and thank you Alicia for your guidance" — R.C.

Long (case study like)

I learned to trust God with my journey out of pre-diabetes

In 2016 I was told by my doctor that I was pre-diabetic, A1C level 5.9. I started with you and you counselled me on my food intake. I prayerfully followed your instructions and as a result I discovered after getting my blood work back in August 2017 that I am out of the pre-diabetic range. My level is 5.6 (normal). I will always remember you telling me that I could reverse the pre-diabetic range. Thanks so much for all your prayers, patience, knowledge, encouragement. Thanks for putting Christ first. The scripture says, If we acknowledge Christ in all our ways, that he would direct our path (paraphrased). I am looking forward to continuing working with you. I do acknowledge Christ in my ways and I am glad he directed me to come to you in regards to my health. So to you, continue being led by the Lord. We get positive results when we do. I will recommend your services to family, friends and anyone needing positive results.

Share your Testimonial Worksheet questions

I would love to get a testimonial from you! Please note there is no compensation for a testimonial; this is entirely voluntary.

Helping people with their health and nutrition is my passion and I hope that has come across to you. If you have any other feedback or comments that you would like to share, please let me know. I want to continue to help people with their health and nutrition to the best of my ability.

Why did you first come to work with me?

Here you can talk about the symptoms you were suffering, things you have tried to alleviate your challenges and what was the final straw.

What did you find the most helpful during your care with me? 

Describe how you were helped with your challenge or how you were helped to reach your goals. You can also point out any features that you found important to your success (i.e., tools, resources, sessions).

What would you say to someone who is on the fence about seeing me? 

Use this section like you were talking to a friend or family member on the fence about working with me.

Please provide a general review of your experience in working with Susan. 

Share whatever else you would want people to know about your experience, success, and impact on your life. 

Identification

• Please select if or how you would like to be identified with your testimonial
  Use my full name

• Use my first and last initial
  

• Use my first name only
  

• Keep my testimonial without designating it to me
  

May I include your state of residence

• Yes
  

• No
  

• ‘
  

___________________________

Signature

___________________________

Date