How to use logo
files
00 Style
Guide
This is a pdf file
to be used for reference
only and should not be
used as logo
files.
This
document outlines the
brand mark design, fonts
and color
palette.
Logo
files
When you open this
folder you will notice
several folder. Along with
a folder called “Logo” you
will also notice a folder
called “favicon.” These
are the files of the the
icon that is used very,
very small for your
website tab when it is
open in a
browser.
Screen (RGB/web
colors) 72
dpi
All screen files
are low resolution files
saved for website, social
media and presentations.
All logos are
provided in the
follow categories: COLOR,
BW (Black and White), and
WH (White
logo/reverse) in sizing
set to 1200px (LG) and
600px
(MD).
JPG (raster logos with white backgrounds) the most common file type for the web.
PNG (raster logos have a transparent background) are ideal for logo placement on a background.
SVG (vector logos that have a transparent background)
Print (CMYK) 300
dpi
All print files are
high resolution files
created for print or
anytime someone requests a
high resolution image.
They are 300 dpi or
higher. You will find
logos that are saved as
the following: COLOR, BW
(Black and White), and WH
(White
logo).
JPG (raster logos with white backgrounds)
EPS (vector logos with transparent backgrounds) for use with print designers
Questions?
If you find
yourself in need of any
different sizes or file
types just let us
know!